Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 38

B2B Events Take Centre-Stage | Why events are now the headline act For GTM - with Felicia Asiedu of Cvent

Published on: 9th December, 2025

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Episode 37

Only 9% of B2B orgs are confident in their growth targets – here's why | Teresa Allan on bridging the GTM Confidence Gap

Published on: 2nd December, 2025

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Episode 36

Trust is not fluffy - it's the strategic foundation for B2B growth | With Kate Mackie from EY

Published on: 26th November, 2025

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Episode 35

Pretzl: A New Recipe for B2B Agencies? | Clive Armitage on a Five-Into-One Merger with AI Baked In

Published on: 18th November, 2025

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Episode 34

Beyond Gen AI - What Agentic Intelligence Means for Your Insight Function with Eddie O'Brien from Sage

Published on: 11th November, 2025

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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