Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 50

Breaking down marketing's closed door | Why widening access makes marketing better for everyone, with Martin Troughton of the Marketing Skills Trust

Published on: 18th March, 2026

Episode Details

Episode 49

From openness to insularity | Insights from Edelman's Trust Barometer on why trust is retreating and what B2B marketers must do about it

Published on: 10th March, 2026

Episode Details

Episode 48

Resourcing, recruitment and responsibilities | How trust is defining new models for teams and roles for individuals - with Jon Watton and Tom Howe

Published on: 3rd March, 2026

Episode Details

Episode 47

Thought Leaders, Influencers and Advocates | Introducing the B2B Matrix of Influence

Published on: 25th February, 2026

Episode Details

Episode 46

Thought leadership's great leap forward | Five trends illustrating TL's emergence as a dynamic, full-funnel marketing discipline - with Rob Mitchell of Exhibit-B

Published on: 17th February, 2026

Episode Details

First
1
2
3
4
5
Last

About the Podcast

Show artwork for Trust & Influence in B2B

Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

Listen for free

RSS Feed Spotify