Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 24

Reddit's B2B Awakening | Luan Wise & Andy Lambert on Generative Engine Optimization and What It Means for Your Social Strategy

Published on: 20th August, 2025

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Episode 23

Stuart Maister on Building Trust Through Flexible Storytelling and Strategic Narrative

Published on: 13th August, 2025

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Episode 22

The Most Human Organisation Wins: The Trust Challenge Facing B2B Sales, with Tim Hughes

Published on: 6th August, 2025

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Episode 21

Trust and the Trojan Horse: Using thought leadership to convince internal influencers - with Annie Dunleavy of Edelman

Published on: 29th July, 2025

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Episode 20

Future-Fit Marketing Teams: Building Trust for AI-Era Transformation

Published on: 22nd July, 2025

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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