Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 6

Mindshare before market share: The strategic imperative of thought leadership in complex B2B - with Claire Mason of Man Bites Dog

Published on: 1st April, 2025

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Episode 5

Beyond the 'nose wrinkle': Redefining thought leadership in highly technical B2B environments

Published on: 26th March, 2025

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Episode 4

Brand Activism and Thought Leadership in B2B: In-depth with Alan Agency's Benedict Buckland

Published on: 21st March, 2025

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Episode 3

How Cap Gemini uses thought leadership as a strategic growth driver

Published on: 11th March, 2025

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Episode 2

Building trust through thought leadership - how Circana turns data into strategic conversations

Published on: 5th March, 2025

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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