Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 49

From openness to insularity | Insights from Edelman's Trust Barometer on why trust is retreating and what B2B marketers must do about it

Published on: 10th March, 2026

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Episode 48

Resourcing, recruitment and responsibilities | How trust is defining new models for teams and roles for individuals - with Jon Watton and Tom Howe

Published on: 3rd March, 2026

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Episode 47

Thought Leaders, Influencers and Advocates | Introducing the B2B Matrix of Influence

Published on: 25th February, 2026

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Episode 46

Thought leadership's great leap forward | Five trends illustrating TL's emergence as a dynamic, full-funnel marketing discipline - with Rob Mitchell of Exhibit-B

Published on: 17th February, 2026

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Episode 45

Martech integration isn't a tech problem – it's a trust problem | Why the most persistent challenge is human, not technical, with insights from the Mosaic thinktank

Published on: 10th February, 2026

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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