Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 57

Is PE killing the B2B ROI imperative? | Nick Eades on what PE-backed marketing teaches the rest of B2B

Published on: 4th May, 2026

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Episode 56

Chaos is B2B's problem. Coherence is the answer | Why B2B marketers need to fix their operating model, with Alastair Hussain of TMP

Published on: 28th April, 2026

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Episode 55

Is fractional the future — or a warning sign? | Skip Fidura on what the rise of the fractional CMO really tells us about B2B marketing

Published on: 21st April, 2026

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Episode 54

When AI agents handle your B2B buyers, who owns trust?

Published on: 16th April, 2026

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Episode 53

The Advocacy Gap: The huge missed opportunity of employee voices in B2B campaigns

Published on: 7th April, 2026

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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