Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 54

When AI agents handle your B2B buyers, who owns trust?

Published on: 16th April, 2026

Episode Details

Episode 53

The Advocacy Gap: The huge missed opportunity of employee voices in B2B campaigns

Published on: 7th April, 2026

Episode Details

Episode 52

Trust: the antidote to machine-gunned AI slop | Why AI's content explosion is putting humanity at the forefront, with Phil Treagus-Evans

Published on: 1st April, 2026

Episode Details

Episode 51

Inside influencer marketing: the most powerful tool you're probably not using (yet) | Five trends driving success, based on B2B Marketing Awards case studies

Published on: 24th March, 2026

Episode Details

Episode 50

Breaking down marketing's closed door | Why widening access makes marketing better for everyone, with Martin Troughton of the Marketing Skills Trust

Published on: 18th March, 2026

Episode Details

First
1
2
3
4
5
Last

About the Podcast

Show artwork for Trust & Influence in B2B

Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

Listen for free

RSS Feed Spotify