Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 41

Trust is B2B currency but how do we measure it? | A review of FT's 'Trust Gap' report with Paul Collier of Funnel Fuel

Published on: 13th January, 2026

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Episode 40

Why fake reviews are the latest B2B trust crisis | Daniel Mohacek of Truth Engine on combating 'negbombing' and how to avoid hefty fines

Published on: 7th January, 2026

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Episode 39

Why trust is a critical innovation enabler in B2B | Carla Johnson on the power of high-trust teams

Published on: 16th December, 2025

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Episode 38

B2B Events Take Centre-Stage | Why events are now the headline act For GTM - with Felicia Asiedu of Cvent

Published on: 9th December, 2025

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Episode 37

Only 9% of B2B orgs are confident in their growth targets – here's why | Teresa Allan on bridging the GTM Confidence Gap

Published on: 2nd December, 2025

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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