Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 64

The deal is won before you're in the room | Why the recommended choice now beats the visible one, with Lottie O'Donoghue from Velo

Published on: 8th July, 2026

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Episode 66

Why lead gen is still B2B's trust free zone | How blind faith and 'tolerable mischief' underpins a global industry, with Robin Caller of Leadscale

Published on: 2nd July, 2026

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Episode 65

Stop claiming you're the best! AI will mark you down for it | Tom Rudnai on winning influence in the age of Dark AI

Published on: 23rd June, 2026

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Episode 63

Why Replacing Junior Marketers With AI Is a False Economy | Professor Laura Chamberlain on Next-Gen Talent

Published on: 16th June, 2026

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Episode 62

What Access Group Learned from a Year on the AI Bus | Kate Hassler's Inside Track on How a $9 Billion B2B Software Powerhouse Has Made AI Business as Usual

Published on: 9th June, 2026

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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