Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 81

From 'like' to 'unlike' with privacy on B2B social media | How to protect buyers and brand from this emerging trust crisis

Published on: 4th November, 2026

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Episode 80

Is 'ghost revenue' haunting your boardroom? | How B2B marketers can stop lingering in the shadows of the CEO Blindspot

Published on: 28th October, 2026

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Episode 79

Is a lack of ‘commercial credibility’ the Achilles heel of B2B brands in the sales conversation? | Lorraine Emmett of Emmett & Churchman on ‘The Trust Advantage'

Published on: 21st October, 2026

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Episode 78

How to win trust in ABM's biggest deals

Published on: 14th October, 2026

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Episode 77

Everyone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index

Published on: 7th October, 2026

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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