Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 79

Is a lack of ‘commercial credibility’ the Achilles heel of B2B brands in the sales conversation? | Lorraine Emmett of Emmett & Churchman on ‘The Trust Advantage'

Published on: 21st October, 2026

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Episode 78

How to win trust in ABM's biggest deals

Published on: 14th October, 2026

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Episode 77

Everyone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index

Published on: 7th October, 2026

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Episode 76

B2B nostalgia: how and when to go retro in your campaigns | Five creative approaches from the B2B Marketing Awards entries, with Guy O'Brien of Custom Influence

Published on: 29th September, 2026

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Episode 75

Think you control the buyer journey? Think again... | Why LLMs and influencers are in the driving seat, with John Rockhold of Spotlight

Published on: 22nd September, 2026

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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