Trust & Influence in B2B Podcast

Essential insights on thought leadership, influencer marketing, advocacy, brand and much, much more - with host Joel Harrison

00:00:00/01:23:08

Episode 72

Finally! A replacement for NPS... or is it? | How Tony Larks hacked Bain & Co's groundbreaking 'shortlist score'

Published on: 1st September, 2026

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Episode 71

Why influencer skills are becoming essential for B2B CMOs | With Archana Dhankar of Proofpoint

Published on: 11th August, 2026

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Episode 70

From the moshpit to the marketing plan | What a decade in the music business taught Jason Miller about attention in B2B

Published on: 5th August, 2026

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Episode 69

Stop trying to please everyone! | Karl Van den Bergh of Illumio on why consistency, not consensus, is what earns trust in B2B

Published on: 25th July, 2026

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Episode 68

Employee voices drown out brand voices in B2B – so how do you orchestrate them? Rida Oyebade of Workday on employee advocacy

Published on: 23rd July, 2026

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About the Podcast

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Trust & Influence in B2B

Expert and indepth insights from the key battleground in B2B Marketing: Trust. With a particular focus on thought leadership, influencer marketing and advocacy.

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